A FORÇA DOS LAÇOS SOCIAIS: DEFINIÇÃO E PROPOSTA DE UMA ESCALA DE MENSURAÇÃO

Marianny Jessica de Brito Silva, Rennaly Alves da Silva, Natalia Mary Oliveira de Souza, Francisco Vicente Sales Melo, Jackeline Amantino de Andrade

Resumo


Apesar de os laços sociais desempenharem papel importante na análise das redes de relacionamento organizacional, sua mensuração ainda é incipiente. Este artigo propõe e avalia empiricamente uma escala para mensurar a força dos laços das redes de relacionamento. Seguindo as recomendações de Churchill (1979) para o desenvolvimento do instrumento e a partir da definição de laços adotada, a escala apresentou quatorze itens que foram agrupados em cinco dimensões: frequência de tempo, similaridade, reciprocidade, intensidade emocional e intimidade. O estudo contribui com a literatura ao revelar que a mensuração dos laços pode ajudar no melhor conhecimento dos indivíduos em ambientes grupais.


Palavras-chave


Redes de Relacionamento; Força dos laços sociais; Escala de Mensuração.

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DOI: http://dx.doi.org/10.19177/reen.v10e32017178-196

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R. eletr. estrat. neg.Universidade do Sul de Santa Catarina, Santa Catarina, ISSN 1984-3372

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