The fortune at the bottom of the pyramid
This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.
Strategy; Social responsibility; Base of the pyramid
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R. eletr. estrat. neg.Universidade do Sul de Santa Catarina, Santa Catarina, ISSN 1984-3372