The fortune at the bottom of the pyramid

Coimbatore Krishnarao Prahalad, Stuart L. Hart


This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.


Strategy; Social responsibility; Base of the pyramid

Texto completo:





Metrics powered by PLOS ALM


  • Não há apontamentos.

R. eletr. estrat. neg.Universidade do Sul de Santa Catarina, Santa Catarina, ISSN 1984-3372

Licença Creative Commons

REEN is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported .